With the growth of ecommerce platforms and omnichannel approaches, creating engaging content to attract traffic for businesses is the key to communicate with your customers. Guest blogging isn’t just about making a list of most successful sites and pitching them your propositions for your or their niche related services. You need to outrank your content with a relevant accuracy that hits their purchasing intent.
Several content template tools allow you to build exceptional and tailored content to rank above your search rivals.
One need to follow some corrective approaches and guidelines to make a successful link building process.
1.Be Selective where you Pitch your Content
Pitching your content for 100 less authoritative sites will never be considered good rather pitching it to one relevant site with considerable domain authority (DA). This can narrow things down for you in pitching out your content.
Choosing Websites in Similar Niche
Posting your blog by finding websites of similar niche gives you more and desired credibility rather than posting it on sites of different niche.
The readers may find it inappropriate may be how well written the post might be. The chances that the readers find your blog worthy is very minimum.
So, choose your preferences wisely that converts more for you.
Review the Site’s Performance (Checking Domain Authority)
It matters the most how you have narrowed down your searches by looking for websites to post your blog with relevant links. Checking the site’s performance online would channel your guest post forward. Here is what you can look for:
- DA 50 or >50
- Considerable number of social followers
- Site considered to be an industry leader
- Site has long-term readers
Get your handy chances to get featured in the Bio
Set your bars high. Never pitch for a guest post if you won’t feature in the bio. Featuring your name in the bio will guide your readers to get connected to you. Else, it will only be a ghost-writer post that never bring worth to your writing or services.
You want his truly, right!!
2. Craft an incomparable Pitch
You do all the required research, then create a pitch the editors can’t ignore.
It’s easier to get a guest post at a relevant site than to get your story among the top DA site. Still, it requires the great content, work ethic and skill.
You need to follow these steps to increase your chances of winning that guest post.
Do Your Research
Spend quality time on the site you want your guest post to appear. Take note of the kind of blogs they post. Which topics get the most attention? Is there anything missing that you feel you can address in a blog of your own?
Pitch to a Person instead of a website
If you sound impersonal and generic, you will be ignored. Guest blogging is like connection with the readers or the audience. It’s connecting with real people and forming lasting ties.
Search to the Core
Check out who else is guest posting on the site. Read their posts and visit their sites. Become an avid reader also with ample knowledge of other readers and their post that rank high. Stay adhered to the community guidelines of the websites.
Get straight to the point with the owner or editor of the site. Don’t make superficial commitments which they don’t need. Instead, outline what you can give them in a few concise, succinct sentences. Show them you value their time.
Share your details with the Owner or Editor of the website
Listing your own site’s credentials is a good idea. No one wants links to low-quality sites on their blog. Also, blog editors and owners want to know who they’re working with.
3. Write a Guest Blog That’ll Have Readers come Running to Your Site
Here are some tips that’ll make your writing connect with readers.
Know What Your Audience Needs
People don’t read for fun (unless it’s literary fiction, of course). They read because they need something. Maybe they need information they can take action on, a service that’ll make things easier for them, or an inspiration to impact their dull, boring lives.
Your mission is to find out what that need is. When you do, you’ll be able to craft a guest post that’ll flock your readers in and have them chasing your site’s link.
People will read your post if you bring their needs at first place. It’s that simple.
Catch Readers with Your Headline
Headline attracts at the first place for sure. A catchy and attractive headline connects minds to review the article further. When people read your headline, they decide whether or not they’ll continue with your post.
Go In-Depth with Your Content
Your content shows your readers who you are. When you guest post, don’t merely scratch the surface of your topic. Show your authority and expertise.
Here are some tips to help you dive deep into your topic.
- Keep your post up to your readers’ knowledge, expectations, and education. If you’re writing as a business expert, for instance, make your writing strong and statistically driven.
- Pick your ideas apart. Come up with initial research and then make a list of the questions that spring out of what you find. Answer those questions in your post.
- Back up all of your claims with credible sources. Add links to these sources for readers to dig in even deeper.
- Create an interesting angle. Think out of the box. Make it your goal to write something in a way that’s never been done before.
- Drive all your content towards a goal. What’s the main purpose of your blog? To teach readers a new skill? To inspire them? To make them understand a difficult concept? Keep this goal at the forefront of your writing and make every paragraph flow towards it.
- Be benefit-oriented. Before you sit down to write your post, list down at least six benefits people will get from reading it.
Provide Content That’s Easy to Digest
The average reader will run when met with a long block of unbroken text. Since you don’t want that, follow these three steps for easily digestible content.
- Divide your blog into sections. Even serious readers won’t want to scour through endless blocks of text. It’s a good idea to divide your topic into sections, then subdivide those sections. Keep each division below 300 words. Numbered lists work wonderfully in keeping reader attention.
- Use visuals. Images bring your blog to life. Also, they help you illustrate points and explain concepts in an easily digestible and enjoyable way.
- Keep paragraphs short. Don’t go over five to six sentences for any paragraph. Break the paragraph in two if it’s over that number.
4. Funnel Your Readers to an Outcome
When you guest post, you’ll be given space in your biography section to add a link. Although you might be tempted to link to your homepage, don’t do that.
Instead, think of the outcome you want to achieve through the link.
- You want your readers to sign up for your email newsletter.
- Check out your online store.
- Follow your blog.
Choose the best way you can get your product or service out there. Then, link to the page that gives you that outcome.
5. Reply to Comments on Your Post
Guest blogging isn’t putting your content out there and then forgetting about it.
It’s engaging with people on a real, personal level.
So, when readers comment on your post, leave them a reply. Answer their questions and engage with them.
By showing you’re active, you’ll be able to increase your conversion rates and put yourself front and centre in readers’ minds.
Guest Blogging to Link Building
Once your exceptional, well-polished content shines on a site with thousands of followers, the results are easy to predict.
Readers will come attracted to your post. You will be recognized as an authoritative expert of your blog. Your blog will gain its thousands of followers with great number of quality backlinks.
Raushan Bhardwaj is a SEO Professional Blogger and having More than 4 Years of Experience in Digital Marketing Space and helped various businesses to improve their Online Presence.