Are you yet struggling to enhance rankings for your site pages in Google and other mainstream web crawlers? With 2021 in your hands, how well have you influenced web search tools to keep your business up in the online business world? Thinking about your keyword usage, domain strength, inbound linking, user-data analysis and quality content- would you say you are moving up to the most recent SEO improvement procedures for your business?
As web crawlers assume a vital part in customer’s purchasing patterns, you can anticipate that Google algorithm will demonstrate more accentuation on the end client and their general browsing experience.
Video promotion, infographics, link-building were among the most talked SEO patterns for a long time now, at the same time, in the event that you have restricted yourself with just those may not acquire you benefits that are being offered by other successful strategies that you might not have known.
In this post, I might want to feature on 10 SEO patterns (Old and New) that will enable you to pick up an upper hand and enhanced SERPs in 2021.
Let’s take a look at them:
Voice search
Emancipated in the year 2002 by Google, voice search commands are in effect and exceptionally embraced by smartphone users to search up for data and items on the web. In 2014, Google added another component to its voice search, enabling clients to play out the hunt in five unique languages.
Its impact on SEO?
With individual lookout, fun and amusement and additionally, the general data being turned upward by voice look this efficient and easy hunt alternative, is required to change nearby pursuit that incorporates web based shopping background as well.
Snitches
– Make beyond any doubt your mobile site does not obstruct your assets that incorporate CSS records, recordings, pictures, and so on.
– Avoid utilizing flash and optimize loading speed
– Adopt Rank Tracker to pick Google Auto-finish catchphrases with high rankings
– Infuse a discussion discourse even FAQ area.
– Register with Google My Business page
Accelerated Mobile Page
Considering the expanding number of abandonment proportions by online users for sites that don’t load faster, Google started Accelerated Mobile Page service in 2016. In under a half year, Google began sending users to AMP pages for offering a superior experience.
Its impact on SEO?
When you search for a relevant keyword or topic on Google using mobile devices, Google prioritize sites utilizing AMP in their Top stories segment of each SERPs. Any story you pick will load bursting fasts, which in turn, matter the SEO for your business as it will decrease bounce rates and prompt higher conversions.
Snitches
AMP is upgraded with three core components that include:
- AMP HTML-New set custom AMP commands
- AMP JS-JavaScript structure for loading of external resource quicker
- AMP CDN-Content Delivery Network-Caching for faster content delivery
Content marketing
From focusing on the right Keywords, utilizing Google Keyword Planner to sharing profitable data- content marketing was and will dependably be a standout amongst the most essential SEO patterns for a years to come.
Its impact on SEO?
Google algorithm will read your content, index them and after that give rankings in their search engines. In this way, the quality and consistency of your content will decide the reach of your business to online users.
Snitches
– Hire an expert blogger
– Optimize catchphrase/keyword technique
– Perform high-domain link building strategies
Mobile optimization
According to StatCounter Global Stats, mobile and tablet gadgets surpassed desktops as the essential gadget for web usage. What’s more, with the increasing number of smartphone users around the world (evaluated to achieve 2.87 billion by 2021) you might not want to miss in targeting on such a potential client base in 2021.
Its impact on SEO?
Google still considers the work area variant for rankings, in any case, the expansion of versatile site alongside other imperative factors that incorporate speed and client experience will be the key of your site’s web search engine visibility.
Snitches
– Ensure responsiveness of the website site
– Separate URLs for every mobile page
– Avoid Flash
– Faster page loading speed
User-experience optimization
As Google search engine algorithm has become more advanced- apart from focusing on quality content it also takes user experience into consideration while ranking.
Its impact on SEO?
Many big business giants including Amazon are seen redesigning their websites at regular interval to ensure they can respond to their user’s ever-changing needs. Google’s algorithm now revolves around a site’s usability that includes components like page loading speed, navigation made easier and page layout.
Snitches
– Create user-specific content
– Test responsiveness for different devices
– Offer visual-oriented page layout
– Effective link building
– Locally-specified landing pages
– Allow social sharing options
Long-tail keywords
Long-tail keywords are generally phrases that can contain maximum three-four words and have to be more specific and less competitive than generic keywords.
For instance, considering the keyword “SEO” or “marketing” may take a long time for improving the ranking for each on Google, however, using less searched terms like “Digital marketing Training in bhubaneswar” or “SEO Professional in India” can improve your chances of raking higher in Google.
Its impact on SEO?
Google shows up roughly 60 characters on a SERP, but that doesn’t mean that you limit your keyword length to that. The search snippet title displayed by Google can be dynamic based on the search query, therefore, don’t stop yourself from creating longer titles that suit your pages.
Long-tail keywords are mostly admired or searched by people who would like to take an immediate action or when they are using voice search.
Snitches
– Know your unique selling point
– Use Keyword Planner in Google AdWords
– Search for new keywords using relevant phrases
– Expand your keyword search by using Google’s auto-complete feature (for e.g. best SEO marketing):
– Mail a list of relevant search items
– Apply them to your long-term keyword SEO strategy
Local SEO
With the increasing number of smartphones users across the world and with the help of Google Maps and navigation, people are finding it much easier to look-out for local searches that includes company, their business timings, address, contact number, reviews and much more.
Google has also added a new FAQ feature to Google Maps allowing users to post queries to businesses and allow them to reply.
Its impact on SEO?
Google along with other search engines have an algorithm that emancipates local business rankings as per proper segmentation in the business directories- the business name, contact number and address being crawlable on the website, and citations.
Snitches
– Improve quality back-links
– Ensuring enough content with crawlable keywords
– Encourage reviews on Google My Business account
– Fill with keyword in your business name
Google Quick Answer Box
When you search for any listings on Google, you might have seen a list of search results along with an informational box at the top of the page that offers an immediate answer to your search terms the concerned area is known as Google Quick Answers Box.
Its impact on SEO?
After the Hummingbird update in 2015, Google brought a change in the search algorithm to improve results for “voice search.” And, with the release of Rank Brain, the search engine is much smarter at answering user specific queries, rather than considering only specific keywords.
Snitches
– Create content with phrases like “why, “how” and “where”
– Eliminate the most frequent questions showing up in Google Quick Answer box
– Use Google Keyword Planner to identify relevant questions to your domain/Industry.
– Look-out for Google Related Searches that matches your specific keyword
– You can also refer queries from “Google People also ask” box
Microformat
Microformat is a markup HTML/XHTML tag given to support additional metadata and other attributes such as contact information, social relationship reviews and geographical coordinates for end users automatically.
Its impact on SEO?
Considered to be small HTML patterns, Microformat points to resources and information about a website. Therefore, the more information you make visible to Google, the more accurately it can rank your website.
Snitches
– Offer quality content and tag data accordingly
– Use Google Rich Snippets Tool for testing
– Use Google Webmaster Tool to recognize structured data and use them
AI (Artificial intelligence)
In an interview, Google confirmed RainBrain AI system to be the third most important factor in the ranking algorithm, with links and content.
Its impact on SEO?
Google Hummingbird is the overall search algorithm. RainBrain (a computer program) is the part of the overall Hummingbird algorithm that is used to process search results across millions and billions of pages and pull the most relevant information for specific queries.
Snitches
– Focus on individual keywords for your specific landing pages
– Adopt a predictive analytic tool to forecast keywords
– Avoid manipulative link building strategy and keyword stuffing
– Encourage customer reviews
Your Take..
SEO practices evolve year-after-year and so you should keep up with the pace to influence Google algorithm and stay up in rankings.
Not only search engine algorithm changes but also the way people search keeps changing, therefore, considering the above 10 SEO trends- digital marketers and business owners can make their website ready for ranking high in 2021.
If you do not upgrade your SEO strategy and simply stick to traditional methods, you might find it difficult to push your website pages in top 10 results, and even worst, get penalized by Google for continuing aggressive and forceful SEO tactics to gain ranking.
Search engine optimization is a never-ending process.
Unfortunately, it is time-consuming too!
But if used wisely, it has features which will keep you ahead in search engine page rankings.
Raushan Bhardwaj is a SEO Professional Blogger and having More than 4 Years of Experience in Digital Marketing Space and helped various businesses to improve their Online Presence.