Learn Seo: Know Which Strategy Works To Drive Traffic From Search Engines?

This article is an introduction to some of the most relevant and meaningful tactics of SEO used to drive traffic from search engines like Google or Bing from the top seo professionals in India.

Few questions come to people’s mind while searching for whether viable results will unfold at the end. But you must know that where the search ends, it tends to begin altogether again with newer insights to your service or product strategy.

Wait!!! Don’t get puzzled…

We have clubbed together the essential facts to cherish your journey to the world of SEO that would help to bring the desired traffic for your business.

Let’s get started with answers to these primary questionnaire…

How do you optimize your business website for search engines?

How much time do you need to spend on the optimization process?

How would differentiate between a good and bad SEO strategy

Factors that drive SEO success:

We all know Google is an important player in ranking your business all over the world. So, we need to adhere to some best practices such as on-page and off-page factors or content to show up higher in your niche.

Search results keep on changing every time so you must know how Google determines what suits the best to bring in the most valuable traffic to your website.

C’mon check on this:

In general, search engines look for pages with high-quality content and relevant information derived to searcher’s query.

Search engine bots or crawlers algorithmically choose relevant content based on keywords.

Getting links from trusted places (websites) could be the key and assumed to higher in quality from other websites in your niche.

Engaging content that restricts bounce rate results more call-to-action on your website.

There are also other additional proven algorithmic terms or factors which influences your ranking on search engines are:

Domain-level Link Authority features such as quantity of links to the page, page rank, quality links to the page

Page-level link features such as trust rank, anchor text distribution, and quality of link distribution

Page-level Keyword & Content features such as topic modelling scores based on content or content relevance

User, Usage & Traffic query data such as usage signals from browsers, clickstream quantity or CTR of queries

BEST KEYWORD RESEARCH AND TARGETING PRACTICES

Yes, this is where you need to begin with…

Your idea of optimizing your business is determined by ideating proper keyword. Going ahead and thinking what your desired audience will be searching for helps your website to rank better on search engines.

Key factors to take into account when doing keyword research or while targeting them on Google:

Search Volume: The first thing to look for is searching a given keyword or phrase considering its volume that stands out in your audience mind while looking for services in your niche.

Keyword Relevance: It might be a great description of your services which searchers look for at the time they intend to buy, procure.

Competition: This determines the infusion of contention for specific terms for the likelihood of success to rank higher and being seen on search engine’s top spot.

All you need to understand is what type of services they are interested in, their problems in finding your services in particular and who else your prospective customers are buying things from means your competitors.

Understanding these metrics help you grow on settling with search volume ideas and relevancy of keywords precisely.

On-Page Optimization

Implementing your targeted keywords into your site’s content strategically as per algorithmic parameters, gives your customers an overview of a perfectly optimized page.

The basic on-page elements that you need to think about and drive search engine traffic are:

Title Tags: You can put an impactful keyword in your page’s title tag. The title tag is what you see at the very top of your browser. In general, its length stands ideally between 55-60 characters that is what searcher sees in the search results for your page.

Meta Descriptions: Meta descriptions are another HTML element updated on the site’s code that could be seen while searching on web as an ad copy displayed during the search results. So, a compelling description of your services and products earns an effective repute among searchers inducing action to prefer your services.

Alt Attributes: The way you mark up your images impacts on how search engine perceives your page. Alt attributes are HTML elements that allows you to provide alternative information for an image.

URL Structure: Your site’s URL structure can be important both from a tracking perspective. Make sure your URLs does not carry extraneous characters and dashes also add appropriate keywords.

Schema Markup

Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.

It is one of the primary sources of data to the search engines that helps in generating better understanding of your website’s content.

CONTENT MARKETING & LINK BUILDING

Having high quality links to your website will surely drive search traffic, Google’s algorithm says it all.

Sustainable marketing approaches such as creating and promoting useful content helps in engaging traffic to your website. However, if you’re are a beginner to technical SEO you must know rather understand to navigate through common pitfalls and evaluate the risks of adding riskier links to the website.

There are different ways to effectively create your content that help you get you discovered and rank well in search engine. The common approaches are:

Identify and Understand your Linking & Sharing Audience

The clients who like you, it’s just because you have a great content on your website and they think it is worth sharing as well. THUMB RULE!! There are several tools to help you sharing your content with your audience.

With powerful and intriguing content, you can build a client relationship that lasts longer in services. It’s always good to determine what content you can create to make sure your audience relishes the best out of it.

Understanding the content’s capability to reach out to your audience effectively requires few assets that were mentioned below:

Create something that solves your prospects’ and your customers’ problems. 

Recheck on what has already worked for you and try to level it up to make your content a fail-proof asset.

Highlight the valuable resources you use make your content shareable and keeping its worth by promoting it.

Promote keywords while distributing them equally on your web pages

BEST PRACTICES OF USING TECHNICAL SEO

Page Speed: Page speed effectively acts as a beneficial for search engines and increasing site’s conversion rates.

Mobile Friendliness: Mobile-friendliness is a fast-growing segment which will impact your ranking on varied devices. You can use several tools to make your website mobile-friendly.

Header Response: Header response codes are an important technical SEO issue. You can use a server header checker to see the status codes that your pages are returning when search engines crawl them.

Redirects: Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another.

Duplicate Content: By duplicating content (putting the same or near-identical content on multiple pages), you’re diluting link equity between two pages instead of concentrating it on one page, giving you less of a chance of ranking for competitive phrases with sites that are consolidating their link equity into a single document. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality (and possibly manipulative) content in the eyes of search engines.

XML Sitemap: XML sitemaps can help Google and Bing understand your site and find all of its content. Just be sure not to include pages that aren’t useful, and know that submitting a page to a search engine in a sitemap doesn’t ensure that the page will actually rank for anything.

Lot for the Takeaway

Always remember that the ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content.  Look for ways with best Digital Marketing Agency or SEO professional in India, that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business.