Email is the most effective communication channels available in the market for businesses. A successful email marketing campaign largely depends on the size and quality of your email list.
Email list can be built in a number of ways with information from several sources of people who have:
- Purchased from your business
- Your subscriber lists
- Signed up for your product
- Received business cards in event
Building your Email List: An Important Activity to focus On
Whether your emails contain updates on your latest products, discounts to drive sales, or an invitation to your next event, focusing on building your email list will ultimately result in more people seeing your products and services and clicking through to purchase.
Always keep your list fresh and up to date. It happens occasionally email addresses become invalid. People’s work email addresses change as they move between companies and others abandon old email addresses in favour of different mailing platforms. However, by focusing some of your time and energy on building your email list, you can ensure you have a growing list of people to receive and click-through on your email campaigns.
Why Grow Your Email List?
Before we dive into the specifics of how to grow your email list, let’s cover some of the basics first.
An email list consists of a group of subscribers, either site visitors or customers. This list allows an organization to share its content with people who have opted to receive information, updates, announcements, discounts and other details about the business directly through their email inbox.
Without an email list, you could miss out on reaching potential customers. In fact, it’s one of the best ways to connect with leads, as you’re 40 times more likely to acquire new customers through email than other social media channels.
Added to this, our email list is entirely in your hands. You control how much you communicate with your target audience — no social algorithms are there to compete with.
Sending emails is a key pattern to reduce communication gap, entice people with services & offers and building trust. Emails are mostly private affairs landed to their inbox, so recipients are more comfortable engaging with your customized emails, listen and answer to your queries and later pay for your services. Here are the tips you need to follow for a successful email marketing endeavour for sure:
Create Targeted Email Lists
Growing your email subscriber list involves getting to know more about the subscribers you already have.
You need to learn who they are? Where do they live? What are their interests and their topical points?
Once you’ve gathered this information, you can start segmenting your audience into buckets. That way, your readers won’t all receive the same messages — only what’s most relevant to them.
Convert Important Content into Optimized Content
From white papers to eBooks, chances are you have plenty of high-quality content that you’re sharing with your prospects.
If you really want to grow your email list and multiply engagement, try restricting your best content so that it can’t be accessed unless a user enters their name and email address.
Hedged or Optimized content needs to be both well-written and informative in order to give the reader the expected payoff. You must remember the fact that you’re exchanging value for value.
You have seen several websites releasing books only after subscribing their newsletters through sign-ups. This gives them access to your emails and both parties are over-joyed with the mutual collaboration.
Personalize Emails for Optimal Results
As per research, personalized emails have transaction rates six times higher than those for non-personalized emails.
Instinctually, any hint of personalization makes us feel special, with more than 70% of consumers saying that a personalized experience is more likely to influence their decision to open and read brand emails.
And email personalization doesn’t just mean just including the recipient’s name in the subject line.
Several businesses encourage engagement is by sending emails with personalized subject lines asking how the customers’ most recent meal was that they booked through the platform.
Make Your Opt-In Form More Prominent
When it comes to how to grow your email list, opt-in forms are critical for boosting conversion rates.
Studies show that 55% of visitors spend only 15 seconds or less on your website, which means you need to capture their attention right from the get-go.
While the copy should be concise and the design should be visually appealing, the primary goal is to make your form stand out from the rest of the elements on your page.
Whether you’re using an exit-intent form, a slide-in form or a notification bar, the pop-up needs to be prominent.
Offer Your prospects an Incentive
If you want visitors to subscribe to your email list, you need to offer them something in exchange. In other words, give them a reason to want to hear from you.
Incentives can often be the extra push that helps persuade visitors who would otherwise leave your site to take action and sign up.
Common incentives include limited-time offers, free shipping and access to exclusive content. Discounts, in particular, encourage 67% of consumers to make a purchase they weren’t originally planning to make, according to survey from multiple marketing expert organizations.
Tools to help you build your email list
Building your email lists does not end here when you are devised to place your simple subscribe opportunities to put everything under CTAs. Simple tools that bring life to your email listing journey:
Subscribe button
The Subscribe Button is a small and elegant button you can add to your website to allow people to subscribe to your email list. When clicked, a small popup appears where people can enter their email address.
Subscribe form
The Subscribe Form is a simple HTML form you can add anywhere on your website. You can set exactly what fields you want to capture (i.e., Name, Email, Location, Gender, etc) and it seamlessly integrates into the style of your website.
Subscribe page
The Subscribe Page is a landing page dedicated solely to capturing subscribers. It’s customizable to suit your brand and you can set exactly what fields you want to capture (i.e., Name, Email, Location, Gender, etc.).
Taking Up
Whether you’re planning to implement the tactics mentioned over the article, just remember growing your email subscriber list is an ongoing practice which keeps on increasing with time and becomes newer with newer prospects. As consumer interests and needs continue to evolve, your email list should accurately reflect those changes.
It’s critical that you make an effort to routinely analyse your contact list and leverage your findings to refine your campaigns and build a positive online reputation.
So, if you’re ready to see an increase in communication, loyalty, brand awareness, revenue and customer retention, start leveraging the inducements and you’ll grow your email list like anything.
Raushan Bhardwaj is a SEO Professional Blogger and having More than 4 Years of Experience in Digital Marketing Space and helped various businesses to improve their Online Presence.